ATM 国际旅游投资论坛ATM Virtual Tourism Investment Forum Summary

发布日期:2020-07-01 10:22

3 June 2020, Dubai - ATM Virtual Tourism & Investment Forum was successfully completed with the contribution of 13 distinguish speakers consist of tourism board, investment authorities, experts in destination marketing and representative from academic. The forum entitled "Restructuring to Attract Sustainable Development and Customers in the New World Order " was co-organized by ITIC and ATM . This virtual forum discussed sustainable investment measures for tourism sector and consider strategies to restore traveler confidence and move forward post-pandemic.

为期三天的阿拉伯旅游市场线上展会(ATM Virtual)将于2020年6月1-3日举行,在活动期间最令人期待的会议之一就是ATM旅游投资论坛。本次论坛的主题是“如何在新世界建立可持续的发展 ”各国政府已经意识到,重建旅游业至关重要。人们对健康,安全关注也日益增强,这是重新启动旅游业的一部分。尽管一些企业将被淘汰,一些航空公司将无法生存,一些连锁酒店将无法适应,在这个新世界,投资将是一个解决方案。

ATM旅游投资论坛将于6月3日(星期三)中国时间16:15-17:45举行,超过13位重量级演讲嘉宾出席,为你现场直播。确认出席演讲嘉宾包括:国际旅游投资论坛(ITIC)主席及联合国世界旅游组织(UNWTO)前秘书长塔勒布•瑞法依博士(Dr. Taleb Rifai), 卓美亚(Jumeirah)前总裁杰拉尔德·劳莱(Gerald Lawless), 约旦旅游局董事总经理 (Abed Al-Razzaq), 沙迦投资发展局主席 (HE Marwan Bin Jassim Al Sarkal),境外投资网首席执行官李博士(Marcus Lee)等。

Summary of Forum: How to built trust & confident, reposition and repackage the destinations to attract Investment and visitors. Hygiene, "peace of mind" flexible booking should be consider. Understanding what clients want with involving needs. Strategies recommended: FIT vs Group, Customization, Destination ready etc.

In terms of Chinese market, China tourism is bouncing back currently with 115 million Chinese travel internally during May labor holiday. Tools recommended to connect with Chinese market via Online training and Social Media, explained by Marcus Lee.

Moderated by BBC Presenter and broadcaster Rajan Datar, the forum examine repositioning of business, how to attract investment and the part governments must play in helping the sector recover.

论坛摘要: 如何在这个新世界建立信任和信心是重点。目的地如国家旅游局,应该考虑重新定位和包装来吸引投资者和游客。更多的了解各户需求,卫生鉴定,灵活预订是必需的。

在中国市场方面,目前中国旅游正在反弹,五一劳动节期间中国人内游1.15亿人次。出境游网首席执行官李博士(Marcus Lee)介绍了通过在线培训和社交媒体与中国市场建立联系的工具。

论坛由BBC主持人兼广播员Rajan Datar主持,探讨企业的重新定位,如何吸引投资,以及政府在帮助行业复苏中必须扮演的角色。

Speakers:
Dr. Taleb Rifai, Chairman ITIC and former Secretary-General UNWTO
Gerald Lawless WTTC Ambassador
HE Issam Kazim CEO – Dubai Dept of Tourism and Commerce Marketing
HE Marwan Bin Jassim Al Sarkal, Chairman Sharjah Investment and Development  Authority            
HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA)
HE Saleh Al Gezeiry, Director General for Ajman Tourism
Mr. Majed M. Alghanim, Managing Director, Ministry of Investment, Saudi Arabia
Mr. Nicolas Mayer, PWC Managing Partner, Global Center of Excellence Tourism
Dr. Marcus Lee, Chairman of Association of SME Business owners in China
Dr. Abed Al-Razzaq Arabiyat, Managing Director, Jordan Tourism Board      
Mr. Haitham Mattar, Senior Advisor to the Saudi Ministry of Tourism
Mr. Ben Lock, Director, Edelman
Prof. Dimitrious Buhalis, University of Bournemouth
演讲者
联合国旅游组织前秘书长(UNWTO), Taleb Rifai博士
世界旅游业理事会(WTTC)大使, Gerald Lawless
迪拜旅游局局长,伊萨姆-卡齐姆阁下
沙迦投资和发展局主席,Marwan Bin Jassim Al Sarkal阁下          
沙迦商业和旅游发展局主席,Khalid Jasim Al Midfa阁下
阿治曼旅游局局长Saleh Al Gezeiry阁下          
沙特阿拉伯投资部总经理,Majed M. Alghanim先生
普华永道全球卓越中心旅游和酒店业管理合伙人,Nicolas Mayer先生
出境游网首席执行官,李博士(Marcus Lee)
约旦旅游局局长,Abed Al-Razzaq Arabiyat博士
沙特旅游部高级顾问,Haitham Mattar先生
爱德曼公司董事,Ben Lock先生
伯恩茅斯大学,Dimitrious Buhalis教授