English News / ATM 国际旅游投资论坛ATM Virtual Tourism Investment Forum Summary
ATM 国际旅游投资论坛ATM Virtual Tourism Investment Forum Summary
3 June 2020, Dubai - ATM Virtual Tourism & Investment Forum was successfully completed with the contribution of 13 distinguish speakers consist of tourism board, investment authorities, experts in destination marketing and representative from academic. The forum entitled "Restructuring to Attract Sustainable Development and Customers in the New World Order " was co-organized by ITIC and ATM . This virtual forum discussed sustainable investment measures for tourism sector and consider strategies to restore traveler confidence and move forward post-pandemic.
ATM旅游投资论坛将于6月3日（星期三）中国时间16:15-17:45举行，超过13位重量级演讲嘉宾出席，为你现场直播。确认出席演讲嘉宾包括：国际旅游投资论坛（ITIC）主席及联合国世界旅游组织（UNWTO）前秘书长塔勒布•瑞法依博士（Dr. Taleb Rifai), 卓美亚（Jumeirah）前总裁杰拉尔德·劳莱（Gerald Lawless）, 约旦旅游局董事总经理 (Abed Al-Razzaq), 沙迦投资发展局主席 （HE Marwan Bin Jassim Al Sarkal），境外投资网首席执行官李博士（Marcus Lee）等。
Summary of Forum: How to built trust & confident, reposition and repackage the destinations to attract Investment and visitors. Hygiene, "peace of mind" flexible booking should be consider. Understanding what clients want with involving needs. Strategies recommended: FIT vs Group, Customization, Destination ready etc.
In terms of Chinese market, China tourism is bouncing back currently with 115 million Chinese travel internally during May labor holiday. Tools recommended to connect with Chinese market via Online training and Social Media, explained by Marcus Lee.
Moderated by BBC Presenter and broadcaster Rajan Datar, the forum examine repositioning of business, how to attract investment and the part governments must play in helping the sector recover.
Dr. Taleb Rifai, Chairman ITIC and former Secretary-General UNWTO Gerald Lawless WTTC Ambassador
HE Issam Kazim CEO – Dubai Dept of Tourism and Commerce Marketing HE Marwan Bin Jassim Al Sarkal, Chairman Sharjah Investment and Development Authority HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA) HE Saleh Al Gezeiry, Director General for Ajman Tourism Mr. Majed M. Alghanim, Managing Director, Ministry of Investment, Saudi Arabia Mr. Nicolas Mayer, PWC Managing Partner, Global Center of Excellence Tourism
Dr. Marcus Lee, Chairman of Association of SME Business owners in China Dr. Abed Al-Razzaq Arabiyat, Managing Director, Jordan Tourism Board Mr. Haitham Mattar, Senior Advisor to the Saudi Ministry of Tourism Mr. Ben Lock, Director, Edelman Prof. Dimitrious Buhalis, University of Bournemouth